DIRECTED
IMAGE
SYSTEMS

"THE IMAGE IS NOT GENERATED.
IT IS DIRECTED."

IMAGE DIRECTION
BEFORE THE
IMAGE EXISTS.

BASED ON
COMMERCIAL
IMAGE SYSTEMS
BY VIC GUAN LAB

54 Archive

Campaign films, launch visuals, pitch images, and motion kits built from one coherent visual language. Vic Guan Lab

Awake film poster
Short film / 2020

AWAKE.

A film by Vic Guan / 03:00

Awards 05
  1. 01
    Jury Special Recommendation Award24th Shanghai International Film Festival · Short Video Section
  2. 02
    Best EditingGuangzhou International Youth Film Festival · Experimental Section
  3. 03
    Second PrizeShanghai Vancouver Film Academy Screening · “International Youth Life During the Pandemic”
  4. 04
    Outstanding AwardMeihoudo International Youth Film Festival, Japan · 3rd edition
  5. 05
    Best Popularity AwardREALL Youth Short Film Creation Season · Short Film Competition
Watch film Festival record
Falling film poster with a suspended silhouette on a white field
Featured film / 2023

FALLING.

A film by Vic Guan / 05:00

Awards 04
  1. 01
    Best EditingCanadian International Fashion Film Festival · 2026
  2. 02
    Best New DirectorMilan Fashion Film Festival · 2023
  3. 03
    Best PhotographyMilan Fashion Film Festival · 2023
  4. 04
    Best Experimental FilmTokyo Monthly International Film Festival · 2022
Watch film Festival record
Commercial moving systems

OXIDATION
REACTION

Experimental moving studies

CATALYTIC
REACTION

FASHION
REACTION

04
SERVICES

01 VISUAL SYSTEM
100+ IMAGE DIRECTIONS